Methods 1 and 2

Web 2.0 is largely a paradigm shift in how information is controlled and distributed. It indicates a shift from a delivery oriented method to a more process and collaborative orientation in the construction of information. Rather than moving (albeit quickly) to a variety of static web pages, users in a web 2.0 world now have greater autonomy in constructing a unique and personalize digital experience. This necessitates a breakdown in the dominant way of viewing media transactions. The producers of new media relinquish some control to the users, by allowing users to comment, review, personalize, and/or contribute content. In exchange for this, media producers benefit with items that gain greater personal resonance for its users and can potentially be improved upon through user contributions. While it may be an uncomfortable transition for many who have grown accustomed to the old method of operating the adoption of web 2.0 methodologies is not only worth the apparent risk, but a necessary move in order to remain relevant in the new media world.

For libraries, the movement to a library 2.0 model is equally both necessary and beneficial. These new social technologies enable libraries to perform much more effectively at what should be one of their core values, providing superior service to their community. By offering features such as reviews, comments or even digital discussions on the library (that members can contribute in through blogs), libraries provide many more venues to learn the needs of their users and to better meet those needs. By opening up the process of information description and dissemination, through tagging or other methods, libraries can not only provide a mode of resource description that is of the greatest value to its users but also learn much about how patrons use and view information resources.

In addition to these opportunities, it is essential for libraries to move into this new paradigm of Library 2.0 because it is where the majority of the users will be in a few short years (if they aren’t there already). The 2.0 movement has become so ubiquitous that is rapidly approaching the level of expectation. Institutions that do not offer these features will be overlooked for other more technologically relevant organizations. In order to continue serving their communities and remain a viable center of information preservation and discovery, libraries and librarians need to not only offer 2.0 technologies but also be comfortable and knowledgeable of the existing technologies so that they may both make informed decisions for adapting within their institution and take a leadership role within their community on these newest information discovery tools.